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Swayed by their moods, women purchase more frequently, finds NPD in new report.
June 13, 2017
By: Melissa Meisel
Women in the US are 35 percent more likely than men to let their moods dictate the scent they will wear each day, encouraging a stronger emotional tie to fragrance than their male counterparts, according to the latest data from Scentiments, a suite of consumer insights and tools on the US fragrance industry from global information company The NPD Group. Guided by their moods, this close personal relationship leads women to be more frequently engaged with fragrance, and contemplative when it come...
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